Oct 2011

“This is a magical day for me and everyone who has helped the Hayes Foundation get to this point,” said Oliver, founder and executive director of the Hayes Foundation. “It’s overwhelming to think about how small we were when we started and now have the opportunity to partner with the CJ Foundation. I’m honored the Hayes Foundation is joining such an impactful organization, an organization that can take us to new levels of raising awareness of SIDS inRichmond and beyond.” If this is not too much (paragraph below), let’s add it. If it is then just stick with above.

“One of our goals with the This Side Up campaign has been to spread our message across thecountry and beyond,” said Oliver, who will join the CJ Foundation’s board of directors. “The CJ Foundation will be able to take the This Side Up campaign to another level and guide its growth. We now have the onesies in English, Spanish and Vietnamese – I would like to see them in every language one day.”

Press Release


Apr 2011

This Side Up Campaign Celebrates Five Years of Raising
Awareness of SID

Jan 2011

This Side Up campaign featured in Working Mother Magazine.


November 2010


The This Side Up campaign, an educational campaign that raises awareness of the risks of Sudden Infant Death Syndrome (SIDS), is in the running for a $250,000 grant from the Pepsi Refresh Project.


September 2010

Kyra Oliver writes a featured runners essay for the Chicago Marathon


Aug 2010

2010 State of the Art Ball featured in West End’s Best and Chesterfield Living. (read more) – PDF



Aug 2010

Julep’s New Southern Cuisine donates $2.10 per meal to the Hayes Foundation during Sampling Shockoe Week. – PDF



May 2010

The Country Club of Virginia was the site for the eighth annual Hayes Foundation State of the Art Ball, a black-tie fundraiser themed this year around “Bond, James Bond, Baby!” – PDF



December 2009

Kyra Oliver tells Richmond Family Magazine her story and why it is important to be educated and to educate others. – PDF


October 2009

Envisioning a World without SIDS: V Magazine Article – PDF


August 2009

Onesies that save babies’ lives: Woman’s World Magazine – PDF


Infant mortality rate lowest ever in V.A.


2009 State of the Art Ball – PDF


June 2009:

Of all the things that can threaten an infant’s life, SIDS is probably the most confounding. It’s still a medical mystery as to what exactly causes SIDS infants to stop breathing, – PDF

HCECF, Hayes Foundation Form Partnership to Increase Awareness of SIDS in East Central Florida

This Side Up program promotes SIDS awareness

May 2009

State of the art Ball, Style Weekly Magazine – PDF


April 2009

Raise Foundation, Hayes Foundation Form Partnership to Increase Awareness of SIDS in Orange County



October 26, 2008

“A Few Simple Steps” article


August 18, 2008

“10 Questions with Kyra Oliver” article


July 23, 2008

“Mechanicsville Hospital Partners with HF” The Mechanicsville Local


July 10, 2008

“This Side Up Campaign Arrives” Hopewell News


June 17, 2008

“Obama Introduces Preventing Stillbirth and SUID Act of 2008”


Winter 2008

“Giving Back” Work Magazine